The new BASF annual calendar is a daily experiment that highlights the importance of chemical innovations. 12 test-tubes of different colours, representing the 12 months of the year, are filled with eco-aqua (liquid). Through evaporation the liquid level indicates the date of the month and day of the week.
Daily Experiment
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Year:
Credits
Client:
BASF
Agency:
Account Manager:
Anastasiia Ladina
Copywriter:
Sergey Beloshitsky
Creative Director:
Konstantin Schneider
Kirill Chistyakov
Designer:
Olexandr Lytvyn
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