As Switzerland’s leading airline, SWISS is official travel partner of the Swiss national football team. However, advertising space surrounding EURO 2024 is strictly regulated by UEFA. Fortunately, SWISS is one of the few airlines to feature the national flag in its logo. So all it takes is a little trick – and the Swiss flag on the fans’ cheeks becomes the SWISS logo, giving us lots of free airtime for SWISS.
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Brand Experience
Live Stunts Brand Activation
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SWISS International Airlines
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THE FIRST SAFETY CAR ON WATER
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