855-HOW-TO-QUIT. A helpline that reaches people suffering from addiction in the most critical moment – when they have a pill in their hand. It turns the object of addiction into a way out, by using the mandatory imprint codes on opioid pills into phone extensions: The caller then hears the story of someone who managed to quit that very pill – live whenever the survivors’ availability allows, pre-recorded for 24/7 service and always followed by live advice from experts.
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855-HOW-TO-QUIT-(OPIOIDS)
Awards
Gold Award
Design
Graphic Communication
Gold Award
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
Gold Award
Interactive & Mobile
Digital Service Experience
Gold Award
Print & Outdoor
Print & Outdoor for non-profit / public service / NGO
Silver Award
Brand Experience
Point of Sale Experience and Activation
Silver Award
Integrated & Innovation
Integrated and Innovation for non-profit / public service / NGO
Shortlist
Brand Experience
Promotions
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Credits
Client:
Anzen Health LLC.
Agency:
Art Director:
Camille Nizet
Tanvi Phalak
Rohil Borole
Kai West Schlosser
Creative Director:
Dennis Fritz
Wojciech Zalot
Photographer:
Ewelina Bialoszewska
Jeffrey Stockbridge
Tom Kubik
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Illness Tears, Hope heals
MAGIC Agency
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Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGOShortlist Print & Outdoor Craft – PhotographyShortlist Print & Outdoor Craft – Art Direction

Silhouettes
neverland / LondonJames Day / London
