855-HOW-TO-QUIT-(OPIOIDS)

855-HOW-TO-QUIT. A helpline that reaches people suffering from addiction in the most critical moment – when they have a pill in their hand. It turns the object of addiction into a way out, by using the mandatory imprint codes on opioid pills into phone extensions: The caller then hears the story of someone who managed to quit that very pill – live whenever the survivors’ availability allows, pre-recorded for 24/7 service and always followed by live advice from experts.

Awards

Gold Award Design Graphic Communication
Gold Award Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
Gold Award Interactive & Mobile Digital Service Experience
Gold Award Print & Outdoor Print & Outdoor for non-profit / public service / NGO
Silver Award Brand Experience Point of Sale Experience and Activation
Silver Award Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO
Shortlist Brand Experience Promotions

Credits

SERVICEPLAN GERMANY / MunichMEDIAPLUS GROUP / Munich

Art Director: Camille Nizet Tanvi Phalak Rohil Borole Kai West Schlosser
Creative Director: Dennis Fritz Wojciech Zalot
Photographer: Ewelina Bialoszewska Jeffrey Stockbridge Tom Kubik

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