After the testicular cancer diagnoses of Sébastien Haller and three other Bundesliga players, we wanted to raise awareness for urological check-ups and created a stunt in Borussia Dortmund’s stadium during matchday: On World Cancer Day, we added a big irritating bump on the center circle to symbolize a testicular tumor. But fans and media didn’t know the meaning at that time and the speculation started, creating worldwide attention for our important message at halftime.
A hand ball that could save your life.
Awards
Gold Award
Print & Outdoor
Special Outdoor
Silver Award
Brand Experience
Live Stunts Brand Activation
Silver Award
Brand Experience
PR / Events
Details
Categories:
Country:
Year:
Credits
Client:
Borussia Dortmund
Agency:
Agency Producer:
Jan-Ole Brendel
Art Director:
Simon Herret
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