A1 Vajb is a telco product line with a focus on youth segment. As its name suggests, A1 Vajb is closely linked to music. That is why, we created A1 Vajb Playbook, the first brand book in a form of a vinyl. The full content is contained in its covers, but a part of it can also be played on a record player.
The brand has a youthful personality, which is heavily reflected in the design – with its maximalist collages and grainy gradients, combined with bold typography.
