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addresspollution.org

Some 10,000 Londoners die prematurely every year due to toxic air. How could Londoners be made to see the problem and care enough to do something about it? addresspollution.org linked air pollution to something Londoners do care about – property prices. This report on the financial costs of health and pollution showed 6 million data points covering NO² levels simplified into a five-band Air Quality rating for every London address.

Awards

Gold Award Integrated & Innovation Best Use of Data
Member Club Gold Award Integrated & Innovation Best Use of Data

Details

Categories:

Country:

Year:

Credits

Client:

Central Office for Public Interest

Agency:

AMVBBDO

Art Director: Scott Kelly Ben Polkinghorne
Copywriter: Ben Polkinghorne Scott Kelly
Creative Director: Jim Hilson Toby Allen
Designer: Mario Kerkstra
Photographer: Harriet Phillips

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