Spring this year, adidas shook German fans with the first-ever pink away kit for the national team. The color choice faced backlash and online discussions for being unmanly, un-German, and untraditional, as well as anti-LGBTQ hate, which adidas couldn’t tolerate. With a social media campaign featuring footballers and celebrities, adidas addressed these negative comments, making the kit becoming a symbol of a diverse and tolerant Germany and the best-selling kit ever.
adidas x DFB Euro 2024 Away Jersey
Awards
Shortlist
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
adidas
Agency:
Art Director:
Francesca Molteni
Mubarak Nojimudeen
Creative Director:
Lars Grübler
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Shortlist Interactive & Mobile Social Media Campaigns
Open Doors This Christmas
TBWA\Ireland / Dublin
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Shortlist Interactive & Mobile Social Media Campaigns
The premier of the flight NCH357
COMON / Lisboa
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Shortlist Interactive & Mobile Social Media Campaigns
Stalker Challenge
Fabula Rud Pedersen Group / Vilnius