Together with world-renowned artist Sho Shibuya, Lufthansa wanted to let travelers take a piece of the sky with them. Inspired by the sky as seen only from an airplane window, the artist designed a one-of-a-kind gradient pattern, turning it into a unique loungewear available only at 35,000 feet. Though reserved for a select few, it made headlines in fashion and lifestyle media worldwide. A clear sign that Lufthansa’s luxury standards are sky-high.
Allegris First Class x Sho Shibuya
Awards
Gold Award
Design
Graphic Communication
Shortlist
Brand Experience
Promotions
Details
Categories:
Country:
Year:
Credits
Client:
Lufthansa
Agency:
Art Director:
Fabian Kräkel
Lisa Düspohl
Creative Director:
Alessia Coschignano
Matthäus Frost
Rebecca Labiner
Stefan Rehne
Producer:
Caroline Walczok
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