The Audi TT brochure hack. An augmented journey through the Virtual Cockpit exploring every feature of the display.rnTouching the hotspots on the printed brochure let you navigate every aspect of the display so you could understand how it works. rnUsing conductive print, we turned what was a static page into a smart surface enabling haptic feedback. Conductive ink linked and an embedded Bluetooth chip delivered a seamless experience between the brochure and your phone.
Audi TT Brochure Hack
Awards
Nomination
Interactive & Mobile
Mobile Apps
Details
Categories:
Country:
Year:
Credits
Client:
AUDI AG
Agency:
Account Director:
Caren Erhardt
Art Director:
Daniel Righi
Diego Margini
Chief Creative Officer:
Preethi Mariappan
Concept Developer:
Anna Dressler
Fay Kornmeier
Creative Director:
Yasushi Zonno
Chris May
Designer:
Henrik Oestergaard
Programmer:
Marco Koeppel
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