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The First Marathon of Responsible Driving

INTOUCH Insurance Company advocates and promotes responsible driving. To raise awareness of the problem and urge drivers to keep to speed limits, the agency launched the first responsible driving marathon. Drivers were encouraged to join an endurance race in front of a steering wheel. The challenge was to keep to speed limits. For every kilometre travelled without speeding INTOUCH donated a rouble to a good cause: helping those who been injured car accidents because of speeding.

Awards

Nomination Interactive & Mobile Mobile Apps

Details

Categories:

Country:

Year:

Credits

Client:

InTouch Insurance

Agency:

BBDO RussiaProximity Russia

Agency Producer: Valery Gorokhov
Art Director: Ilya Andreev Kin Loong Lee Fernando Muto Brevilieri
Client Services Director: Julia Mukhtar
Creative Director: Andrew Kontra
Digital Director: Alexander Makarovsky
Director of Photography: Evgeniy Kozlov
Film Director: Valery Gorokhov
Project Manager: Sergey Razvodov
Strategic Planning Director: Natalia Chuich
Strategic Planning Manager: Stanislav Ivnitskiy

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