Fanstars

To bridge the political and historical gap between the Czechs and Russia during the 2014 Winter Olympic Games, the designers developed Fanstars, an app allowing direct communication between athletes and their supporters, using the night sky as a canvas. Thanks to augmented reality, fans could pin their messages on one of more than 4 000 stars on a realistic low poly sky render, and the athletes could read them, reply and comment just by aiming their phones at the skies.

Awards

Nomination Interactive & Mobile Mobile Apps

Details

Credits

Ogilvy & Mather Prague

Art Director: Petra Biró Marko Wankewycz Dan Kupr
Copywriter: Alena Pondělíčková
Creative Director: Will Rust Claudiu Dobrita
Designer: Katka Kurťáková
Developer: Peter Karvinen Michal Kos Gabriel Zabusek Adam Uhnak

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