A service where locals take over the social media accounts of influencers — so they can enjoy a real holiday in Austria.rnWhile the influencers vacationed in Austria, their accounts were taken over by real locals, producing engaging content tailor-made for their channels: the Autfluencers. This allowed influencers to truly disconnect, while their communities enjoyed authentic insights into the Austrian way of life.
AUTfluencer
Awards
Gold Award
Interactive & Mobile
Social Media Campaigns
Gold Award
Interactive & Mobile
Influencer Marketing
Details
Categories:
Country:
Year:
Credits
Client:
Österreich Werbung
Agency:
Creative Director:
Axel Spendlingwimmer
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