Become a Member

McDonald’s – TheVR’s Famous Order

Challenge:Reaching Hungary’s ad-blocking, skeptical gaming community.Idea:Partnering with TheVR, the top influencer duo, to launch their Famous Order.We turned them into characters in a custom-made, GTA-style third-person fake video game testing.This authentic, channel-native spot debuted on Twitch.To maximize hype, we activated The Meki Cheat Code—a secret app function for early access/discount.The offer sold out in 3 weeks, cutting the planned campaign duration in half

Awards

Shortlist Interactive & Mobile Influencer Marketing

Details

Categories:

Country:

Year:

Credits

Client:

McDonald's

Agency:

feat. / Budapest

More Influencer Marketing Works

  • Gold Award Interactive & Mobile Influencer Marketing
    Silver Award Brand Experience Creative Effectiveness
    Fisherman’s Market Friends

    Fisherman’s Market Friends

    BBDO Italy / Milan

View More