Gegen den Tod Couture

Germany is one of the OECD countries with the least organ donations: Over 9000 people are waiting for an organ, 3 die every day. To become a donor, a signature on an organ donor card is required. However, it is not specified what form the card must take as long as there is a declaration of intent and a signature. GDTC makes being an organ donor as easy as wearing clothes. Each piece comes with the declaration of will and once signed becomes an official organ donor card.

Awards

Bronze Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO

Credits

Proximity Worldwide GmbH

Agency Producer: Kat Wyeth Steffen Gentis
Art Director: Eve Kemane Andre Vidal Yongkuan Yu
Chief Client Officer: Cornelius Koelblin
Copywriter: Oliver Lommer Marius Munk
Creative Director: Sebastian Steller
Designer: Rüdiger Götz Pedro Vilar Dominik Arenz
Director Corporate Communication: Daniela Strasser
Director of Strategy: Julian Roth
Head of Planning: Ben Elias
Other: Carla Kann Suraj Sharma Jonathan Deeb Nadia Leytes
Photographer: Alexander Link Paul Green
Planner: Laura Müller
Programmer: Nabeel Qaisar Saad Ansari

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