In late 2021 United Bulgarian Bank briefed us on the difficult task of boosting its low credit card sales and usage. So we tapped into a strong cultural phenomenon—the struggle to always pay the bill when dining out with friends—and turned it into an all-out battle. Using numerous unique short video stories and smart remarketing, we showed what would happen if two people NEVER let go of the bill. Because with UBB’s prizes, battling to pay the bill was finally worth it.
Battle for the bill
Awards
Bronze Award
Film & Audio
Online Videos
Details
Categories:
Country:
Year:
Credits
Client:
United Bulgarian Bank
Agency:
Alex:
Milov Account Director
Copywriter:
Zheko Bogoslovov
Creative Director:
Vasil Petrakov
Designer:
Victoria Mitova
Group Account Director:
Katerina Razpopova
Head of Art:
Aglika Spasova
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