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Bejby Blue – Show your digital persona

This students’ account campaign was created for the world’s most innovative digital bank, Tatra Banka. To embody the idea that the young live in the digital age, the first 100% digital persona was created and tasked with showing how they can use their time online meaningfully with their own “digital persona” Bejby Blue lets people experience her digital success story, from nobody to stardom, in real time.

Awards

Bronze Award Integrated & Innovation Branded Content
Bronze Award Interactive & Mobile Social Media Campaigns
Bronze Award Film & Audio Craft – animation, VFX, CGI and 3D
Bronze Award Film & Audio Craft – Music and Sound
Member Club Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Member Club Gold Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Film & Audio Craft – Direction, Cinematography and Editing

Details

Categories:

Country:

Year:

Credits

Client:

Tatra banka

Agency:

THIS IS LOCCO

Account Manager: Juraj Rusnak
Art Director: Martin Janak Adrian Mery Engelbert Strapec
Copywriter: Dano Vachuna Sandra Conortova Juraj Kováč
Creative Director: Juraj Kováč
Film Director: Roland Wranik
Photographer: Lousy Auber
Sound Designer: Dalyb

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