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Benefits & Emotions

Benefits – Insurance & Risk Management Company wanted to enter the retail market and attract a premium segment. The creative campaign was based on a powerful Georgian insight – “if something breaks, it’s for the best” – and created an exhibition where 3,500 art objects were displayed with negative emotions, all of them created to be destroyed. For 2 hours, visitors were transformed from passive spectators to performers and smashed Fear, Doubts, Illness, Separation, Anger and Heartbreak.

Awards

Nomination Promotions & New Media Events
Nomination Integration & Innovation Creative Strategy
Member Club Gold Award Integration & Innovation Creative Strategy

Details

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Credits

Client:

Benefits – Risk Management & Insurance Company

Agency:

Windfor's

Art Director: Mari Sukhishvili Teona Shelia
Copywriter: Irina Sakvarelidze
Creative Director: Vato Kavtaradze Beqa Meparishvili Nino Gordeladze
Designer: Natia Kvaratskhelia Meko Chikadze

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