McDonald’s Germany wanted to honor and celebrate their Big Mac® as the only restaurant meal to become part of modern pop culture, globally. Since its introduction in 1973, people’s love for the burger’s unmistakable shape and taste has only grown stronger. To illustrate this unique love, each visual was made up from original references from several decades worth of film, music, art, gaming and the internet – all places where the Big Mac® has been celebrated.
Big Since 1973
Awards
Bronze Award
Design
Graphic Communication
Details
Categories:
Country:
Year:
Credits
Client:
McDonald's
Agency:
Art Buying:
Kerstin Mende
Ava Koenig
Juliane Siedler
Miriam Wieners
Art Director:
Jens Petter Waernes
Julien von Seherr-Thoss
Department Head | Marketing:
Roland Meves
Illustrator:
Pablo Fontagnier
Hyperculture
Bamiboy
Bardo Hogendoorn
ArtBox
Tyler Spangler
Birgit Kinder
Other:
Oliver Handlos
Anna Lorenzen
Melanie Menger
Patrick Zachries
Leon Celan
Benjamin Singer
Matthias Spaetgens
Jens Petter Waernes
Bernhard Lukas
Senior Director / Marketing:
Joern Winkler
Senior Team Manager / Marketing:
Verena Gschwendtner
Vice President & Chief Marketing Officer:
Susan Schramm
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