People change their minds over and over again.Especially when they face an endless bunch of possibilities to choose from, like a new IKEA Catalogue: a real treasure chest full of products. So, to launch the 2019 edition and prepare everyone to deal with all its novelties, IKEA reinvents for the very first time in history one of its most legendary icons and presents a revolutionary idea for people’s ever-changing ideas: BLYERTSPENNA, the first IKEA pencil with a rubber.
BLYERTSPENNA
Awards
Member Club Gold Award
Promotions & New Media
Promotions
Member Club Gold Award
Integration & Innovation
Integrated Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
IKEA Italy
Agency:
Account Director:
Davide Bergna
Account Manager:
Azzurra Ricevuti
Art Director:
Pierpaolo Bivio
Copywriter:
Camilla Nani
Creative Director:
Matteo Pozzi
Samantha Scaloni
Executive Creative Director:
Luca Cortesini
Gabriele Caeti
Film Director:
Mauro Lodi
Producer:
Tommaso Pellicci
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MADE BY VACULIK
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Nomination Promotions & New Media Promotions
The Cube
Leo Burnett France