Become a Member

Book of Metsä

“Book of Metsä” is a physical-digital interactive experience that immerses clients and visitors in the history of Metsä Group; one of Finland’s largest forestry companies. This unique artifact combines archival photographs and film, which are back-projected onto custom-bent glass mounted on an enclosure made from Metsä’s own wood products. A glasswork touch interface replaces analogue page turning with a sliding motion that conceals pages into the virtual spine.

Awards

Bronze Award Interactive & Mobile Place-specific Experiences

Details

Categories:

Country:

Year:

Credits

Client:

Metsä Group

Agency:

Great ApesDentsu Creative Finland

Producer: Valtteri Santala

More Place-specific Experiences Works

  • Bronze Award Brand Experience Creative Effectiveness
    Shortlist Integrated & Innovation Branded Content
    Shortlist Interactive & Mobile Place-specific Experiences
    ARtmemes

    ARtmemes

    Artificial Group

  • Silver Award Brand Experience Point of Sale Experience and Activation
    Silver Award Integrated & Innovation Best Use of Technology
    Silver Award Interactive & Mobile Place-specific Experiences
    Shortlist Interactive & Mobile Any Other
    Supermarcade

    Supermarcade

    Saatchi & Saatchi Germany / Düsseldorf

  • Silver Award Interactive & Mobile Place-specific Experiences
    Future of Nature

    Future of Nature

    Uncommon Creative Studio / London

View More