Realizing the problem that younger generations are not interested in classical arts Yettel teamed up with the Museum of Fine Arts. For this special collaboration a mobile application was developed that featured AR technology: visitors had to point their camera at given paintings and the app instantly turned them into memes that could be shared right away. This way we turned art pieces into memes and GenZ into art lovers.
ARtmemes
Awards
Bronze Award
Brand Experience
Creative Effectiveness
Shortlist
Integrated & Innovation
Branded Content
Shortlist
Interactive & Mobile
Place-specific Experiences
Details
Categories:
Country:
Year:
Credits
Client:
Yettel Hungary
Agency:
More Branded Content Works
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Bronze Award Interactive & Mobile Place-specific Experiences
Book of Metsä
Great ApesDentsu Creative Finland
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Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
THIS IS LOCCO
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Bronze Award Integrated & Innovation Branded Content
My name is my story
Inter Media House & Alkemy / MilanoAlkemy / MilanoFC Internazionale Milano / MilanoJackleg Studio / Milano