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Bored_in_the_house

Like many other hotels, the magdas Social Business Hotel took quite a hit during the pandemic. But despite the tricky situation, the hotel wanted to raise awareness and promote – globally and with no budget – its grand reopening after the lockdown. So, taking its cue from one of the latest TikTok trends and using the worldwide hit single “Bored in the house”, it created a campaign that spread like wildfire. And the hotel staff became popular overnight.

Awards

Silver Award Brand Experience Promotions
Member Club Gold Award Brand Experience Promotions
Member Club Gold Award Interactive & Mobile Social Media Campaigns

Details

Categories:

Country:

Year:

Credits

Client:

magdas Hotel

Agency:

We Make Stories

Agency Producer: Benjamin Keitl
Art Director: Daniel Schuhbauer
CEO: Eva Oberdorfer Thomas Niederdorfer
Chief Executive Officer: Eva Oberdorfer Thomas Niederdorfer
Creative Director: Suzana Knezevic
Director of Photography: Rupert Kasper
Film Director: Kathi Senn
Photographer: Karo Pernegger

More Promotions Works

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