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Burn Racist Giga

A secret troll operation wrests power from racists. In Italy, 90% of users have a mobile plan with limited data averaging 6 GB a month. This targeted Facebook campaign lured racists to a fake microsite with racist videos, which are increased in size x40: before 15 MB, after 600 MB. Hence, the racists consume all their data watching them.

Awards

Nomination Interactive & Mobile Social Media Campaigns
Member Club Gold Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Integrated & Innovation Best Use of Technology

Details

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Credits

Client:

Rolling Stone Italia

Agency:

Serviceplan Group Italia Srl

Account: Ginevra Galletti
Agency Producer: Nicolò Dragoni Federico Mazzola
Art Director: Matteo Busti Max Bratti
Copywriter: Vittorio Giannotti
Creative Director: Oliver Palmer Pas Frezza Luca Iannucci
Film Director: Alessio Fava
Graphics: Gianmarco Gaviani
Media: Irene Carta
PR: Roberta Seneci
Social Media Management: Camilla Malacarne
Sound Designer: Guido Smider
Web Development: Marco Pietribiasi

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