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BVG x adidas – The ticket-shoe

Berlin’s anti-establishment culture includes being anti-BVG (Berlin Public Transport). To win back young Berliners’ respect for BVG, Berlin’s number-1 streetwear brand adidas launched the BVG x adidas Originals EQT Berlin – the sneaker that’s also a yearly ticket for BVG. The sneaker acquired cult status, selling out in hours and then being resold online for €3,500. The campaign was covered by the international media, earning BVG 10.6 billion impressions.

Awards

Grand Prix Graphic Design Any Other
Gold Award Graphic Design Any Other
Nomination Promotions & New Media Promotions
Member Club Gold Award Promotions & New Media Promotions
Member Club Gold Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Graphic Design Any Other

Details

Categories:

Country:

Year:

Credits

Client:

Berliner Verkehrsbetriebe (BVG)

Agency:

Jung von Matt AG, Hamburg

Account Director: Annette Krebs
Agency Producer: Dennis Wendt
Art Director: Axel Spendlingwimmer Philip Maass
Camera Assistant: Anton Schenk
Copywriter: Austin Campbell
Creative Director: Dörte Spengler-Ahrens Marielle Heiss Eva Stetefeld
Film Director: Lukas Willasch Maximilian Kempe
Illustrator: Andreas Piecha
Managing Director: Stephan Giest
Other: Sofia Hiestermann Claudia Rienhoff
Photographer: Gernot Wöltje Tobias Jall
Production Producer: Josephine Rügge
Sound Designer: Nikolaus Grunert Jan-David Rönfeldt

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