Check it before it’s removed

Social media platforms such as Facebook and Instagram strictly prohibit the display of female nipples. On International Women’s Day, 17 brave women challenged these restrictions. They each bared a naked breast on Facebook and Instagram, urging all women to “Check it before it’s removed”.nIn a matter of hours, Facebook and Instagram began deleting the posts. But as the pictures were removed, the buzz and awareness around the story was building in mainstream media.

Awards

Grand Prix Film & Radio TV/Cinema Commercials
Gold Award Promotions & New Media New Use of Media
Gold Award Integration & Innovation Integrated Campaigns
Gold Award Interactive & Mobile Social Media Campaigns
Nomination Integration & Innovation Content Ideas

Credits

DDB Group Germany

Art Director: Lilli Langenheim
Copywriter: Edward Sedelius Taria Hocke
Creative Director: Myles Lord Tom Hauser Konradin Resa
Creative Director Copy: Nikolai Diepenbrock
Designer: Marc Kaufholz
Illustrator: Sebastian Hudert
Photographer: Hannes Caspar
Programmer: Bleech UG Berlin Foundation
Social Media Manager: Phillip Ciba

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