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Cheers to All

In advertising, beer is still shown as a man’s thing, but in real life, more than 31% of beer drinkers are not men. So as a progressive and inclusive brand, Heineken gave a fresh perspective on drinker stereotypes and reminded people that drinks have no gender.

Awards

Silver Award Film & Audio TV/Cinema Commercials
Member Club Gold Award Film & Audio TV/Cinema Commercials

Details

Categories:

Country:

Year:

Credits

Client:

Heineken

Agency:

Publicis Italy

Account Team: David Pagnoni Eleni Charakleia Marion Quesada Côme de Courcelles Lischa Steiper Patricia Synephias Alexandra Stoica
Agency Producer: Dafydd Upsdell Rémi Farkas Arianna Natale Charlotte Marmion Lucile Baruchel John Meunier Christopher Preston Barnes Sanam Bartoletti Mariella Maiorano

Art Director: Francesco Basile
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Copywriter: Michele Picci
Costume Designer: Elise Bouquet Reem Kuzayli
Creative Director: Francesco Basile Michele Picci
Director of Photography: Matias Boucard (Iconoclast Studio Paris) Mélodie Preel
(Iconoclast Studio Paris) Matias Boucard Mélodie Preel
Film Director: Jason Yan Francis
Global Chief Creative Officer: Bruno Bertelli
Global Executive Creative Director: Luca Cinquepalmi Marco Venturelli Luissandro Del Gobbo
Production designer: Arno Roth
Sound Designer: Raj Sehgal
Team Planner: Stuart Williams James Moore Ilko Petkov

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