Every child deserves a peaceful childhood, even in spite of the war, believes Concrete by Kovalska. Since the beginning of the full-scale invasion, the company has handed over 11,000 reinforced concrete blocks to the military for roadblocks — however, some have ceased to be used after the deoccupation of Kyiv Oblast and remained on the streets. The brand turned concrete blocks in Kyiv into fairy-tale Christmas heroes to create a mood for children.
Christmas Not War
Awards
Silver Award
Design
Spatial Design
Silver Award
Print & Outdoor
Special Outdoor
Bronze Award
Brand Experience
Live Stunts Brand Activation
Bronze Award
Brand Experience
New Use of Media
Shortlist
Brand Experience
PR / Events
Shortlist
Interactive & Mobile
Place-specific Experiences
Details
Categories:
Country:
Year:
Credits
Client:
Concrete by Kovalska
Agency:
Creative Director:
Serhii Malyk
Designer:
Olga Kuzovkina
More Live Stunts Brand Activation Works
-
Shortlist Print & Outdoor Special Outdoor
NO ONE MOVES SNOW LIKE GRISELDA
CYW / Madrid
-
Shortlist Print & Outdoor Special Outdoor
Fall Trimming
INGO Zurich / Zurich
-
Bronze Award Print & Outdoor Special Outdoor
Don’t grill yourself, you’re not a Whopper®
Zaraguza CZ / PragueWavemaker / Prague