A new own functional system was developed for the brand whereby the full product line could be marked simple and clear. The principle and elements of various cryptographic alphabets formed the basis of the system encoding pharmacological properties, drug formulation and mode of administration into the symbols. Thus, a new medical language was created, well-defined and easy to use by medical professionals.
Clear, symbolically
Awards
Nomination
Design & Craft
Packaging
Details
Categories:
Country:
Year:
Credits
Client:
Polysan
Agency:
Account Manager:
Aleksandr Bakin
Art Director:
Arina Yushkevich
Creative Director:
Vladimir Fedoseev
Designer:
Ksenia Ohotnikova
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