How to get mass public attention when you’re a small local specialty coffee store with almost no media budget? By using an unconventional media channel to reach as many people as possible. Seeing how many people say coffee is a drug, the first online coffee store was launched on the dark web. Results: +300% sales increase; 2150% ROI; $1000000 PR value; 180 news mentions in 10 languages.
Coffee is not a drug
Awards
Silver Award
Promotions & New Media
New Use of Media
Nomination
Integration & Innovation
Creative Strategy
Details
Categories:
Country:
Year:
Credits
Client:
Chernyi Cooperative
Agency:
Art Director:
Anton Vodogreev
Copywriter:
Artyom Trofimov
Maksim Fedorov
Creative Director:
Vlad Sitnikov
Maksim Fedorov
Digital Producer:
Kirill Nikitin
Film Director:
Arthur Miroshnichenko
Illustrator:
Anton Vodogreev
Stas Vasiliev
More Creative Strategy Works
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Nomination Integration & Innovation Creative StrategyNomination Integration & Innovation Best Use of TechnologyNomination Interactive & Mobile Websites
Twin Souls
Young & Rubicam Russia
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Nomination Promotions & New Media New Use of MediaNomination Film & Radio Radio Commercials
Theater Rigiblick Plays the News
FCB Zürich
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Nomination Integration & Innovation Creative StrategyNomination Integration & Innovation Integrated CampaignsNomination Film & Radio TV Commercials
B:Dark
KaspenJung von Matt