In 2002, Swisscom became main sponsor of the Swiss national ski team. In the same season, the International Ski Federation (FIS) introduced the blue and red slope colours at all World Cup races.nFrom this true insight, Swisscom created a fictional legend about the origin of the slope colours with an original slope painter – and thus branded all World Cup races worldwide for free.nToday, 72% of Swiss interested in skiing associate the slope colours with Swisscom.
Colours Of The Slopes
Awards
Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Bronze Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Swisscom
Agency:
Agency Producer:
Philipp Petersson
Clemens Petersson
Art Director:
Thomas Rohrer
Content & Storytelling:
Simon Lanzi
Copywriter:
Andy Lusti
Simon Lanzi
Susen Gehle
Creative Director:
Andy Lusti
Director of Photography:
Daryl Hefti
Girts Apskalns
Film Director:
Fabian Weber
Graphics:
Dana Vollenweider
Head of Campaigning:
Davide Pincin
Live Marketing & Sponsoring:
Annina Furrer
Online:
Miriam Cianciola
Other:
Felix Zuercher
Karoline De Falco
Manuela Kiener
Overall Responsibility:
Christoph Timm
Photographer:
Fabian Weber
Sound Designer:
Denis Elmaci
More Integrated Campaigns for Commercial Brands Works
-
Shortlist Interactive & Mobile Social Media Campaigns
Stalker Challenge
Fabula Rud Pedersen Group / Vilnius
-
Shortlist Interactive & Mobile Social Media Campaigns
Open Doors This Christmas
TBWA\Ireland / Dublin
-
Shortlist Interactive & Mobile Social Media Campaigns
The premier of the flight NCH357
COMON / Lisboa