Since fall 2021, the Big Mac is now even hotter, juicier and tastier. Thanks to the fact, that the buns are toasted, the patties are now grilled with fresh onions and the burgers are freshly prepared only on demand.nTo get the attention of Gen Z on Instagram, we turned the information into gamified content, with our Comment Contest. And a simple post. The challenge: to stack the ingredients of the Big Mac in the right order, in single comments, without interruption!
Comment Contest
Awards
Bronze Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
McDonald's
Agency:
Account Manager:
Julia Röthlisberger
Art Director:
Mark Levay
Reto Clement
Stephanie Seematter
Copywriter:
Mathias Bart
Mario Hipleh
Creative Director:
Tizian Walti
Group Account Director:
Dominik Laubscher
Other:
Manuel Wenzel
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