In a world where constipation talk feels awkward and laxative ads sound alike, standing out is tough. Macrogol HEXAL plus Elektrolyte met the challenge with a fresh twist: immersive audio narratives that mimic nature documentaries. They guided listeners through euphemisms in the wild landing the claim of smooth laxative relief. This unconventional route gave brand and laxative product a fresh impulse, moving beyond mere entertainment to leave a lasting mark on consumers.
Could it be this easy?
Awards
Silver Award
Film & Audio
Audio / Radio Commercials
Details
Categories:
Country:
Year:
Credits
Client:
Sandoz Deutschland / Hexal
Agency:
Creative Director:
Matthias Jester-Pfadt
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