EVN, an electricity provider, delivers light. However, not all can see it. We set out to light up the life of the blind. For over 10,000 blind people in Bulgaria, there are only 35 (that’s not a typo) guide dogs. Our campaign doubled as an image campaign for an electricity provider and a donation call for the biggest dog-training NGO in Bulgaria.
Donations to “Eyes on 4 paws” tripled, the subject got national attention.rn
