“Magnetic Stories” transforms the loud, scary sounds of MRI machines into immersive children’s audiobooks. Using real MRI sound data, each story is synchronized with the scan’s sequence, turning a stressful medical procedure into a magical narrative experience. Created for Siemens Healthineers, the piece redefines how young patients interact with MRI technology—through comfort, imagination, and sound.
Magnetic Stories
Awards
Silver Award
Film & Audio
Audio / Radio Commercials
Details
Categories:
Country:
Year:
Credits
Client:
Siemens Healthneers
Agency:
Creative Director:
Viton Araújo
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