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Crossability

Associação Salvador wanted to increase public awareness of the lack of accessibility for the disabled in Portugal and compel legislators to remedy this problem. Hence, the creation and promotion of a new sport – CrossAbility – to remind people of the obstacles disabled people have to overcome to access public spaces. – CrossAbility was presented in a unique event called: ‘the toughest workout ever’.

Awards

Nomination Integration & Innovation Social Responsibility Campaigns
Member Club Gold Award Promotions & New Media Live Stunts
Member Club Gold Award Integration & Innovation Social Responsibility Campaigns

Details

Categories:

Country:

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Credits

Client:

Associação Salvador

Agency:

Partners

Account: André Palma
Creative Director: Vasco Thomaz Ivo Purvis Pedro Lima
Designer: Miguel Santos
Planner: João Pereira

More Live Stunts Works

  • Gold Award Promotions & New Media Promotions
    Silver Award Integration & Innovation Creative Strategy
    Nomination Integration & Innovation Content Ideas
    Nomination Integration & Innovation Integrated Campaigns
    Nomination Promotions & New Media Live Stunts
    Nomination Promotions & New Media Ambient Media
    Rechts gegen Rechts – Der unfreiwilligste Spendenlauf Deutschlands

    Rechts gegen Rechts – Der unfreiwilligste Spendenlauf Deutschlands

    Grabarz & PartnerGGH Lowe

  • Member Club Gold Award Integration & Innovation Social Responsibility Campaigns
    Mastercard VIBES

    Mastercard VIBES

    McCann Erickson

  • Member Club Gold Award Integration & Innovation Social Responsibility Campaigns
    LOL Shop

    LOL Shop

    McCann

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