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Cutcakes

Female Genital Mutilation (FGM) is often brought to victims as the passage from girl to woman. As a celebration. But to the survivors, the ritual is nothing to celebrate. In western culture, all kinds of celebrations feature a cake. Like the celebration of the vulva on social media. We took that trend to show the unshowably brutal data on FGM.

Awards

Bronze Award Print & Outdoor Print & Outdoor for non-profit / public service / NGO

Details

Categories:

Country:

Year:

Credits

Client:

Terre des Femmes

Agency:

TBWA\Switzerland / Zürich

Creative Director: Angelo Sciullo

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