Dacia cars are the smart choice for a new car. They have everything a person really needs, at a fair price. But how to convince people to buy a Dacia when other brands are constantly seducing them with fancy extras they will never use? The solution was the Dacia ‘Unnecessories’ – an exclusive and fun line of accessories made specially to satisfy the desire of those who insist on having unnecessary equipment in the car.
DACIA Unnecessories Case
Awards
Nomination
Promotions & New Media
Promotions
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Credits
Client:
Renault Group
Agency:
Agency Producer:
Cristina Almeida
António Júnior
Art Director:
David Pires
Marta Carvalho
Art Finisher:
Rui Caracol
Copywriter:
Freddie Brando
Creative Director:
Nuno Salvaterra
Jose Picka
Steve Colmar
Designer:
Joana Carvalho
António Silva
Digital Producer:
Diogo Malheiro
Director of Photography:
Luís Branquinho
Film Director:
Sérgio Henrique Santos
Vasco Sança
Graphics:
António Segurado
Head of Digital Producer:
Edgar Meira
Head of Graphic Production:
António Júnior
Sound Designer:
Luís Miguel Melo
Video Editor:
Inês Correia
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