It’s customary at German weddings to wish the bride and groom luck by smashing porcelain. The noise, they say, drives away evil spirits. Drawing inspiration from this tradition, Rosenthal looked for an innovative delivery method for their vouchers. The result was a new packaging called The Weddinglope. The first envelope is made entirely from porcelain but what makes it so special is that the wedding gift, a voucher for tableware, is sealed inside. To get to it, you have to smash the envelope.
The Weddinglope
Awards
Nomination
Promotions & New Media
Promotions
Nomination
Design & Craft
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
Rosenthal
Agency:
Agency Producer:
Nina Offermann
Rachel Hoffmann
Christopher Tychsen
Art Buyer:
Katja Sluyter
Art Director:
Nadine Nolting
Copywriter:
Sarah Sommer
Creative Director:
Rolf Leger
Christian Doering
Sascha Hanke
Director of Photography:
Alexander Hildenberg
Final Artwork:
Ralf Seelig
Production Manager:
Martin Lühe
Sound Designer:
Gidon Wolff
More Any Other Works
-
Nomination Promotions & New Media Promotions
The Cube
Leo Burnett France
-
Nomination Promotions & New Media Promotions
Statue Just For Loving Beer
Leavingstone
-
Nomination Promotions & New Media Promotions
Guess the Car
BBDO Berlin