Don’t spend, invest in yourself – with BEJBY BLUE

Slovaks suck at money.Our households fall into debt fastest in the EU.nWhile being the 5th slowest at savings.And the youth? Even worse!nRappers and influencers – their role models – created the culture of instant gratification.In fact, the whole digital world is chasing young people so that they spend money on impulsive online buys.Young people desperately needed a new role model for this digital era. We promote students account for the worlds most innovative bank.

Awards

Bronze Award Interactive & Mobile Social Media Campaigns

Details

Credits

THIS IS LOCCO s.r.o.

Account Manager: Juraj Rusnák Maruška Zollerová
Art Director: Martin Jaňák Adrián Mery Engelbert Strapec
Copywriter: Juraj Kováč Daniel Vachuna Sandra Conortová Michal Roháček Adela Holubčíková
Creative Director: Juraj Kováč

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