The Context program is a pioneering project aimed at men who exert violence in their relationships, offering them a way out of such behaviors. The aim of the campaign is to increase the number of male volunteers.nThrough variations in the motives and messages, the graphics challenge the receiver to motivate him to take the first step towards transformation, starting with a decision-making process and thus making him an active subject of change.nSpanish / Catalan
#ElijoQuerer
Awards
Member Club Gold Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
Context Program / Valencia University
Agency:
Animation:
Pako Poveda
Art Director:
Luis Demano
Diego Mir
Copywriter:
Luis Demano
Diego Mir
Creative Director:
Luis Demano
Diego Mir
Designer:
Luis Demano
Diego Mir
Graphics:
Diego Mir
Luis Demano
Illustrator:
Luis Demano
Diego Mir
Locution:
Pau Ferrer
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