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Escalating GIFs

One in three teens falls prey to bullying. The European Anti-Bullying Network wants to put a stop to it by making bullies understand the impact of their actions. This was done by using GIFs, which repeat 1:1, unlike bullying, which worsens with each recurrence. Hence, these ‘Escalating GIFs’, shot with real victims and seeded on platforms like Giphy. The campaign reached 5.3 million teens plus 10 million via earned media.

Awards

Gold Award Promotions & New Media New Use of Media
Silver Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Interactive & Mobile Social Media Campaigns

Details

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Credits

Client:

European Anti-Bullying Network (EAN)

Agency:

Ogilvy Germany

Account Management: Simon Usifo Samara Schulz Stephen Kimpel
Agency Producer: Georg Ilse
Art Director: Johannes Jost Philipp Bertisch
Copywriter: Carlos Pabon Alexandru Petrache
Creative Director: Stese Wagner Björn Kernspeckt Stephan Vogel Tim Stübane Birgit van den Valentyn Felix Fenz
Director of Photography: Chasper Senn
Film Director: Georg von Mitzlaff
Film Producer: Rayk Hawlitscheck
Music Production: Uta Wittchen
Post Production: Alexander Seib Alan Rexroth
Programmer: Johannes Jost Philipp Bertisch

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