ESCAPE: FU CK / PA IN / HE LL

In an era of home office and online meetings, how do you inspire business travelers to meet in person and take the train to do so? By tackling the zoom fatigue and frustration people experience in online meetings.

Like when the connection drops, everyone keeps talking at the same time. Or the technology doesn’t work. rn rnWe used famous video conferencing interfaces, turning initials into cries for help to reminds people to meet in person and take eco-friendly train

Awards

Silver Award Interactive & Mobile Social Media Campaigns
Bronze Award Film & Audio Online Videos

Details

Credits

Ogilvy GermanyGerman Rail / BerlinOgilvy Germany / Germany

Art Director: Humaira Chohan Siddharth Shelton
Creative Director: Sinya Horwedel Asli Sahin

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