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Portugal was turned into a country-sized sound studio by spreading 62 trailer scripts across OOH posters, print ads and posts. Fans were then encouraged to voice-message the scripts through the most democratic mic: WhatsApp. Thus, any fan could voice-over their favourite FOX trailer, from anywhere in the country, straight onto TV. The response was massive. FOX channels premiered hundreds of fans’ voices on-air, simultaneously.

Awards

Gold Award Interactive & Mobile Any Other
Silver Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Silver Award Print & Outdoor Direct Marketing
Silver Award Brand Experience New Use of Media
Nomination Interactive & Mobile Social Media Campaigns
Member Club Gold Award Print & Outdoor Direct Marketing
Member Club Gold Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Interactive & Mobile Any Other
Member Club Gold Award Brand Experience New Use of Media
Member Club Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands

Details

Categories:

Country:

Year:

Credits

Client:

FOX Networks Group Portugal

Agency:

FOX Creative

Agency Producer: Dulce Alves
Art Director: Alexandra Ostasheva
Copywriter: Rafael Canário
Creative Director: Hellington Vieira
Creative Editor: Ricardo Leandro Nuno Vaz Mariana Fernandes David Nobre
Designer: Vanessa Alves
Director of Photography: João Pedro Augusto
Film Director: Ricardo Leandro André Braz
Graphics: Alexandra Ostasheva Francisco Rivas
Photographer: Ricardo Leandro
Programmer: Vasco Teixeira Pinto
Sound Designer: João Azevedo

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