In 2018 Kyiv hosted Champions League Final. Rent prices unfairly grew up to $3.000. Locals were ashamed of their greedy compatriots. Beer Point declared war on hotels and launched #FairBnB – Fair Beer and Breakfast. At the final night, pub didn’t close but was open all night for international fans. We became a host on Couchsurfing. We placed our print in the Liverpool fan press and our banner in the Real Madrid fansite and created a viral effect in Spain and England.
FairBnB
Awards
Member Club Gold Award
Promotions & New Media
Promotions
Member Club Gold Award
Integration & Innovation
Creative Strategy
Details
Categories:
Country:
Year:
Credits
Client:
Pub Beer Point
Agency:
Art Director:
Dmytro Gumeniuk
Copywriter:
Olexander Titarchuk
Bohdana Zayets
Anastasia Zaharova
Daniil Tkachenko
Creative Director:
Oleh Kyselytsia
Vitaliy Kokoshko
Designer:
Olena Sidko
Planner:
Olga Kokoshko
Senior Account Manager:
Tetiana Pashkivska
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