LGBT Avatars

The dire situation of gays and lesbians in Russia is well known, but what can actually be done? In 2014, Prague Pride wanted to give them a chance to experience something they can’t in Russia: a Parade that celebrates them. If you can’t parade in your country, you can participate in ours, through another human being. So we created LGBT Avatars, a form of volunteering in which people participating in Prague Pride Parade became human avatars for gay and lesbians from oppressive regimes.

Awards

Silver Award Interactive & Mobile Mobile Apps
Nomination Integration & Innovation Best Use of Technology

Details

Credits

Ogilvy & Mather PragueGeometry Global Prague

Agency Producer: Simona Gregorini
Art Director: Dan Kupr
Chief Technology Officer: Gabriel Zabusek
Copywriter: Carmen Dobrescu
Creative Director: Petra Biró Will Rust Cristian Costea
Designer: Vašek Šrámek
Developer: Radek Jez Marek Polacik Michal Kos
Director of Photography: Matěj Chlupáček
Planner: Jakub Hodbod

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