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Fight sexism with sexism

Every single signature count and every person counts. That is why public spaces were chosen to place the billboards in order to be easily accessible for everyone to sign. Via QR code, people could instantly sign the petition and join the movement. The campaign gained a total of 91.6 million media impressions, over 100,000 signatures have already been collected and amazingly the new government has even included the issue in its coalition agreement!

Awards

Gold Award Print & Outdoor Digital Screens
Gold Award Print & Outdoor Print & Outdoor for Non-profit/Public Service/NGO
Silver Award Print & Outdoor Special Outdoor

Details

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Credits

Client:

Ursula Karven/ Frauen100/ hell & karrer communications GmbH

Agency:

thjnk agthjnk Munich

Account Manager: Nina Rogge
Agency Producer: Benjamin Calcott Henning Körner
Art Director: Dimitrios Arampatzioglou
CCO: Armin Jochum
Creative Director: Torben Otten Georg Baur Ludwig Rist
Creative Management: Sophie Koerber
Creative Producer: Hendrik Raufmann
Film Director: Florian Weber
Graphics: Ivo Silveira
Managing Director: Thomas Canzer
Other: Hans-Peter Sporer

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