We harness the power of the Internet in rnthe fight against HIV. To do that, we set up a new top-level rndomain: .hiv. Companies acquire the domain extension and rnuse it alongside their standard company URL. Users who click rnon a .hiv address trigger a donation to projects combating HIV. rnThis way, over 2.5 billion people worldwide can contribute to rneradicating the virus once and for all with just one click.
Fighting the virus with clicks
Awards
Nomination
Promotions & New Media
New Use of Media
Details
Categories:
Country:
Year:
Credits
Client:
dotHIV gemeinnütziger e.V.
Agency:
More New Use of Media Works
-
Nomination Promotions & New Media New Use of MediaNomination Film & Radio Radio Commercials
Theater Rigiblick Plays the News
FCB Zürich
-
Silver Award Integration & Innovation Best Use of TechnologyNomination Promotions & New Media New Use of Media
Mortal Timeline
BBDO Russia Group
-
Silver Award Integration & Innovation Best Use of TechnologyNomination Promotions & New Media New Use of Media
The RGB News
Geometry Global Romania