Less than 2% of Romanians donate blood. Observator, the number one prime time news programme, decided to help by activating its strongest tool – the TV screen. For one week, during the evening news, the viewers noticed something on their screens was missing – the RED component form the screen’s RGB colours. This simple metaphor generated an 80% blood donations increase and compelled the government to raise the 2015 budget by 300%.
The RGB News
Awards
Silver Award
Integration & Innovation
Best Use of Technology
Nomination
Promotions & New Media
New Use of Media
Details
Categories:
Country:
Year:
Credits
Client:
Antena 1
Agency:
Account Director:
Radu Glont
Account Manager:
Raluca Berceanu
Art Director:
Stefan Vasilachi
Florina Alexandru
Copywriter:
Sorana Somesan
Creative Director:
Mihai Fetcu
Creative Strategist:
Alex Petrescu
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