Multiple Sclerosis is a widespread disease in Italy, unknown by its target: young people. How can we reach someone who is more into gaming and scrolling than into learning about MS? The Finger Run is the first collective scrolling marathon, designed to raise awareness and money about MS. More than 12000 runners turned the campaign into the MS’ most effective one among teens in Italy. And, most importantly, teens realized that even the smallest movement can be precious.
Finger Run
Awards
Member Club Gold Award
Interactive & Mobile
Interactive & Mobile for Non-profit/Public Service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
AISM, Facebook
Agency:
Account Executive:
Giorgia Marchelli
Agency Producer:
Matteo Pecorari
Andrea Italia
Art Director:
Luca Riva
Alessandro Borrelli
Client Director:
Elena Panza
Copywriter:
Nico Carrassi
Cecilia Panisi
Creative Director:
Livio Basoli
Lorenzo Picchiotti
Designer:
Dario Lipani
Federica Ruggeri
Post Production Supervisor:
Seba Morando
Programmer:
Mirko Mantellato
Strategist:
Marco Frugiuele
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