In order to increase sales, the Maria Matos and the São Luiz, two of Lisbon’s main theatres created the Maria&Luiz discount card. Maria and Luis are two common Portuguese names, and just the theatres, the Portuguese too are made of stories. In other words, where you find Maria&Luiz, you find great stories. To bring it to life, 7 minidocs were made about real-life Marias and Luises. And one of the stories became an actual theatre play.
Maria & Luiz
Awards
Silver Award
Integration & Innovation
Content Ideas
Details
Categories:
Country:
Year:
Credits
Client:
Maria Matos and São Luiz Theatres
Agency:
Agency Producer:
Cristina Almeida
Art Director:
Guilherme Nunes
Douglas Cardoso
Copywriter:
Raul Palhares
Diogo Figueira
Creative Director:
Luciana Cani
Steve Colmar
Nuno Salvaterra
Designer:
Emanuel Serôdio
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Silver Award Integration & Innovation Content Ideas
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GREAT Werbung & Design